Question: commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message. Prior to he development of the Web: the larger

commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message. Prior to he development of the Web:

the larger the audience reached, the less rich the message.

richness equaled reach.

the smaller the audience reached, the less rich the message.

marketing messages had little richness.

Question

10

2

pts

Which of the following are Amazon's primary value propositions?

management of product delivery

personalization and customization

reduction of price discovery cost

selection and convenience

commerce technologies have changed the traditional tradeoff between the richness and

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