Communicating the Change Paper #4 Example: review as an example, do not copy content COMMUNICATION TO CUSTOMERS The stakeholders targeted for this message are the external stakeholders. This includes medical providers that utilize for Siemens products such as hospitals; primary care physicians and specialty care physicians. The list of external stakeholders also includes stockholders and other types of investors such as lending institutions. Other external stakeholders are customers that use for Siemens Healthcare information systems such as Invision. It has been decided by the CEO of Siemens AG, Joe Kaeser and CEO of Cerner, Neal Patterson that all external stakeholders be contacted through newsletter that are released quarterly. This will list timelines and scope of change. TIMELINE OF COMMUNICATION The quarterly newsletters to these external stakeholders will allow all parties to be aware of all proposed changes with the acquisition. The timeline began in early 2014. It started with the public announcement that Cerner plans to acquire Siemens Healthcare from Siemens AG in early 2015 upon approval from the federal regulatory agencies. The quarterly newsletter continues today under a new company letterhead. Following the company's announcement, financial analysts eased investor's worries by touting the successes of Cerner's previous acquisitions. Financial institutions found this acquisition to be a promising and profitable move. They knew that Cerner would be inclined to buy any Siemens Healthcare current debt and that Cerner would need to finance some operations from borrowing. Healthcare providers that currently utilize either Siemens Products of Services would also benefit from being recipients of this newsletter. These companies need to know that the products and services that they have paid for and relied on aren't going away. These companies also needed to know that they weren't going to forced to purchase new products from the new company. In one of the newsletters in mid 2014, Cerner announced that all Siemens products that are currently being utilized and that will be acquired by Cerner will be supported fully by Cerner and warranties will be honored. TYPE OF COMMUNICATION TO THE PUBLIC Newsletters are a very powerful way to release important information to a wide variety of external stakeholders. Quarterly reports are frequent enough to satisfy any uneasiness or any questions raised by speculation. Investors are comfortable with quarterly reports; this is a very common timeline of company communications to shareholders. Quarterly reports also keep customers at ease because it gives them time to ask their questions and research their answers. THE SAMPLE COMMUNICATION This is a sample communication newsletter from Siemens to all of its stakeholders in 2014. The Cerner conversion is scheduled to take place in February 2015 upon regulatory approval. Cerner will acquire the entire Siemens Healthcare infrastructure such as the employees and assets. This conversion will occur as soon as the acquisition is approved. Our commitment to providing superior products and services to communities will remain a commitment even after Siemens Healthcare is no longer. Cerner is a wonderful growing company that care deeply about its stakeholders, and we feel very comfortable with Cerner taking on our family. We will invest $33 Million is conjunction with Cerner investing $33 Million for research and development of current and future project. This decision was made to ensure that our superior quality of products and services does not falter. Please subscribe to our quarterly newsletter to receive further details. REFERENCES Siemens. \"Quarterly Newsletter.\" Siemens AG. Siemens AG, 5 Apr. 2014. Web. 6 . http://pages.siemenshealthcarenews.com/profilecenter/? BUid=Imaging&Countryid=US Healthcare IT News. \"Epic-Cerner Competition Heats up.\" Healthcare IT NEws. Siemens AG, 1 Aug. 2014. Web. 6 Aug. 2015. http://www.healthcareitnews.com/news/epic-cerner-competition-heats [click and type your name] Change Plan Grid Topic Frequency or timeline Stakeholders/Audience Purpose Communicator Message Author Delivery method measure Topic Frequency Audience Purpose Communicator Message Author Delivery Measure What is the topic of the communication? (A "re" statement) How often will this message go out? Regularly? Will there be updated versions? Once? Who will get this message? Why? What is the goal of the communication - what should it achieve? Who is going to actually have their name/voice on this communication? What is the foundation of the message? Key points listed. Who is going to write the communication? (Use the name of the officer/change agent, for example, the CIO, CFO, CEO or the "CA" (change agen How will the message be delivered and why that method? (i.e. email/phone conference/in person, etc.) How will you measure or determine if the message successfully conveyed the information? agent), HR Director, etc.) You don't actually write a person's name