Companies are developing new technologies, products, and services. These include broadband networks, mobile commerce, wireless connectivity, and smartphones. For example, South Korea currently boasts the world's fastest average internet speed, and some other countries are responding to this by improving their broadband networks. Why? Broadband offers multiple marketing opportunities for all global companies. Cloud computing, smartphones, mobile advertising, mobile commerce, music, mobile gaming, e-sports, mobile payments, and streaming video and electronic books are also powerful tools for advertisers.