Companies are recognizing that success will go to those who can execute clicks-and-mortar strategies that bridge the
Fantastic news! We've Found the answer you've been seeking!
Question:
Companies are recognizing that success will go to those who can execute clicks-and-mortar strategies that bridge the physical and virtual worlds. Different companies will need to follow very different paths when deciding how closely or loosely to integrate their Internet initiatives with their traditional operation. Identify a company that has employed a loose or close strategy to enhance their operations and write a three page paper describing the approach taken to achieve this.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date: