Companies categorize their customers by market segments. Share a brand image from a website or advertisement. Choose an advertisement. Based on the advertisement you choose, identify and provide rationale for at least three different methods of segmenting a consumer market (i.e., demographics, psychographics, generations, geographic, geodemographics, benefits, and usage).

Next, examine how the brand is approaching its positioning strategy (i.e, product attributes, competitors, use or application, price-quality relationship, product user, product class, or cultural symbol). Provide rationale.