Companies evaluating a new investment project sometimes rush headlong into an assessment of risks and returns of
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"Companies evaluating a new investment project sometimes rush headlong into an assessment of risks and returns of the project alone without fully understanding the sources and magnitude of the risks they already face".
In reference to the statement provided, describe what a risk assessment entails, and discuss why it needs to be prioritized in evaluating new investment projects.
Related Book For
Managing Business Ethics Making Ethical Decisions
ISBN: 9781506388595
1st Edition
Authors: Alfred A. Marcus, Timothy J. Hargrave
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