Companies like IBM, Walmart, and Intel now look beyond economic gain and, intheir marketing strategies they also
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Companies like IBM, Walmart, and Intel now look beyond economic gain and, intheir marketing strategies they also consider the well−being of customers, thedepletion of natural resources, the viability of suppliers, and the interests of the localcommunity. This reflects which marketing philosophy? DA.The production conceptB.The product conceptC.The marketing conceptD.The societal marketing conceptE.The selling concept
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Business Ethics A Stakeholder And Issues Management Approach
ISBN: 9781523091546
7th Edition
Authors: Joseph W. Weiss
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