Question: Companies like ProFlowers.com or 1 - 8 0 0 - Flowers know that online flower orders spike around Valentine's Day and Mother's Day every year,

Companies like

ProFlowers.com or

1 - 800 -

Flowers know that online flower orders spike around Valentine's Day and Mother's Day every year, so these company really boost their promotional efforts around these time. Such occasion or time

-

oriented segmentation is a good example of segmentation strategy

demographic

psychographic

geographic

behavioral

cultural

consumer

product

Companies like ProFlowers.com or 1-800-Flowers know that online flower orders spike

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