Companies often implement a transnational strategy because it

combines flexible coordination with the pursuit of conflicting objectives simultaneously.

provides an easy mode of operating to transfer and share resources and capabilities across borders.

is conducive to mass customization techniques that enable companies to address local preferences in an efficient semi$-$standard manner.

$$ is the least complex and easiest to implement of all the strategy choices.

$$ is capable of achieving an efficiency potential through centralized decision making and strong headquarter control.