Companies use market segmentation to meet the needs of various consumer preferences. It is difficult, if not impossible, for one company to meet the needs or wants of every customer.

• Describe three ways that the global marketing approach to segmentation differs from the domestic marketing approach to segmentation. Consider geography, culture, language, political, wealth, population, age, macro, micro, and so forth.

Answer rating: 100% (QA)

Marketing Segmentation in Domestic Vs International Markets Domestic market provides users to a comp... View the full answer