Question: Companies will often offer multiple products together at a single price that is typically lower than what they would charge for them separately. For example,
Companies will often offer multiple products together at a single price that is typically lower than what they would charge for them separately. For example, you can buy a living room set of furniture that includes a couch, loveseat, chair, and ottoman at a discount when compared to the price of each piece priced separately.
This pricing tactic is referred to as which of the following?
Prestige pricing
Price bundling
High-low pricing
Markup pricing
Odd pricing
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