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Company A has a well-developed brand website. They send e-mails to customers and prospects. However, the company has never used social media or mobility marketing.

Company A has a well-developed brand website. They send e-mails to customers and prospects. However, the company has never used social media or mobility marketing. You have been called upon to explain the benefits and challenges of using these newer forms of digital media. As a marketing professional, what will you tell Company A about the strengths and weaknesses of social media and mobility marketing?

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As a marketing professional I would explain the benefits and challenges of using social media and mobility marketing to Company A as follows Social Media Marketing Benefits 1 Increased brand awareness ... blur-text-image

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