Company A receives customer consumption data from multiple sources daily. The company cleans and curates the data as soon as the information is received. Company$-$A IT programmers developed proprietary software that uniquely identifies consumer consumption patterns and provides its management team insights on targeting customers. The deployment of the software was executed swiftly and inexpensively. This software capability is not available to its competitors and is not a consumer$-$facing technology. The strategy created a barrier defined as:

Group of answer choices

Preemption barrier

IT assets and capabilities barrier

IT project barrier

Complementary resources barrier