Company: Apple

Instructions

Write a post for the Discussion Question on this topic, addressing the questions below. Unless otherwise specified, each part should be 12 paragraphs or several bullet points in length. Part 1: Competitive Advantages List the competitive advantages of the product, service or organization youre focusing on: the things that make it different from competitors in positive ways. Part 2: Market Niche and Positioning Strategy Describe the market niche you want to fill, along with the positioning strategy you recommend using. Why do you think this is the right approach? Part 3: Positioning Statement Develop a positioning statement using this formula: To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].[1] (Links to an external site.) Part 4: Respond to Classmates Posts After you have created your own post, look over the discussion forum posts of your classmates and respond to at least two of them. Part 5: Incorporate Feedback Review the feedback you receive from classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the Marketing Plan, Part 2 assignment.