company = BTNX inc.

https://www.btnx.com

this company is going to establish in Dubai and the main product of focus is pregnancy kits (women) health.

4 P strategies and tactics: Product, Pricing, Promotion, Place/Distribution (where/how you will sell your product(s))

1. Product Differentiators or competitive advantage - what are they? Make sure they are real, defensible, and important to customers. And be sure to also list the competitive advantages at least 3 competitors have over you.

2. Unique Selling Proposition - Remember, it has to be important to your target customers, and also differentiate you from your competition. You should incorporate elements of your key competitive advantage(s) into your USP to really make you stand out as unique.

3. Perceptual Map showing your product line and at least 3 competitors (from your 5C assignment), along axes that relate to your USP. If its don't look attractive on the perceptual map, change the axes until you do! And be sure to update the USP so that it matches the perceptual map.

4. Packaging - do you need to make any changes for your export market (size, labeling, protection)

5. Support for the customer and any additional services - what and how will you provide it?

6. Discuss potential product problems and resistances based on the preceding evaluation