Question: Company C has a unique capability to design cool consumer electronic products, which is too tacit and socially complex for other companies to imitate. Therefore,

Company C has a unique capability to design cool consumer electronic products, which is too tacit and socially complex for other companies to imitate. Therefore, what impact does this design capability have on Company C's competitive advantage? (Ignore any concerns regarding the durability and relevance of this capability.)

It gives the company a temporary competitive advantage.

It has no effect on the company's competitive advantage.

It allows the company to have competitive parity.

It gives the company a sustainable competitive advantage.

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