Company $($Expand this list based on your notes and learning$)$:

$$ Strengths & Weakness $($SW of the firm$/$branded product$)$ Opportunities & Threat

$($OT of the future and external to the company$).$ Some things that you will want to

cover include, but are not limited to:

o consumer segments$/$targets

o portfolio strength at brick and mortar$/$online retail sites $($segments covered

and $$real estate$$

o width and length of products$/$brands that create portfolio strength

o strength of personnel, partnerships, joint ventures, etc.

o public perception

o branding strength of all company products, generally

o financial strength

o new product development capabilities

o what succeeds and what doesn$$t$,$

o spread of products compared to key competitors

o product life cycles,

o quality

o ethics and$/$or cause marketing

$2.$ Branded Product

$$ SWOT$$Some things you will want to cover include, but are not limited to

o CORE product$--$benefits

o ACTUAL product$--$features

o AUGMENTATIONS$$for the present year

o product objective

o packaging

o warrantees

o sustainability

$3.$ Price $($Expand this list based on your notes and learning$)$:

$$ SWOT and Final Recommendations. Some things that you will want to cover

include, but are not limited to

o pricing objective

o pricing demand structure,

o determinants of price,

o pricing position

o pricing strategy

o price fine tuning used

$4.$ Place $($Expand this list based on your notes and learning$)$:

$$ SWOT and recommendations. Some things that you will want to cover include,

but are not limited to:

o Distribution channels$$wholesale and retail

o Supply chain

o Selective or exclusive production & distribution

o Sustainability

o Multichannel or omnichannel marketing

o Atmospherics for retail

$5.$ Promotion $($Expand this list based on your notes and learning$)$:

$$ SWOT and recommendations. Some things that you may want to cover include,

but are not limited to:

o Marketing Communications

$$ Mass, personal, the relative mix, channels, various publics

o Advertising