Company is Larsen & Toubro Limited, Ship Building vertical. The product that we offer is ships to various customers like indian navy, coast guard, other private companies. & foregin countries also 

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A. Segment the market for any one of your organization's product/service (you can take one product/service or one business vertical). The basis of market segmentation should be clearly identified along with a brief description of the segments. Indicate which of these is your target segment. (If you are in the b2b business, you can use the nested approach for B2B segmentation given in the assigned reading) (10 marks) B. Can you think of an alternate way to segment the market? Would you recommend this alternative? Give reasons for your answer (5 marks) C. How is your product brand/ corporate brand positioned? Please give the positioning statement as per the format discussed in class. (5 marks) D. Identify the points of parity and points of differentiation for your brand. (5 marks) A. Segment the market for any one of your organization's product/service (you can take one product/service or one business vertical). The basis of market segmentation should be clearly identified along with a brief description of the segments. Indicate which of these is your target segment. (If you are in the b2b business, you can use the nested approach for B2B segmentation given in the assigned reading) (10 marks) B. Can you think of an alternate way to segment the market? Would you recommend this alternative? Give reasons for your answer (5 marks) C. How is your product brand/ corporate brand positioned? Please give the positioning statement as per the format discussed in class. (5 marks) D. Identify the points of parity and points of differentiation for your brand. (5 marks)

Answer rating: 100% (QA)

A Market segmentation for Larsen Toubro Limiteds Ship Building vertical can be done based on customer types and geographic regions The segments can be described as follows 1 Government Defense Sector ... View the full answer