Company objectives

are important because they help guide managers in deciding what the company's strategy map should look like.

are needed only on a companywide basis related to a company's short$-$term and long$-$term profitability.

play the important role of establishing the direction in which the company needs to be headed.

should be set in a manner that does not conflict with the performance targets of lower$-$level organizational units.

need to be broken down into performance targets for each of its separate businesses, product lines, functional departments, and individual work units.

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