Company objectives

Multiple Choice

are needed only in those areas directly related to a company$$s short$-$term and long$-$term profitability.

should be set in a manner that does not conflict with the performance targets of lower$-$level organizational units.

determine the geographic and business scope of the company$$s operations.

help answer the question $$Where do we want to go$?$

need to be broken down into performance targets for each of the organization$$s separate businesses, product lines, functional departments, and individual work units.