Company: Starbucks

TOWS ANALYSIS (based on attached spreadsheet)

Identify & explain key strategic issues (KSI) of opportunities for the weaknesses expressed on the spreadsheet.BE SPECIFIC

Analysis must include the following:

• TOWS (Opportunities for Weaknesses only)
• Recommended Strategy for EACH KSI

wccxrmcnbwroe \\0 mm 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 E Strengths C Weaknesses TOWS Tastes Partners Treatment Objectives/Strategies Brand High Price Objective: Find where International Supply Customer Change Starbucks can grow Strategy: Analysis of current and previous data to help guide future endeavors Opportunities All suggestions must include: 4- 1) reference to the factors you are addressing Identify & explain [(2 y strategic issues (KS!) of uppanuniries fur 2) an actionable suggestion for the company to evaluate/follow the weaknesses expressed an the spreadsheet. BE SPECIFIC Partners 3) the benefits expected if the company acts on your suggestion Analysis must include the following: 1. TOWS (Opportunities for Weaknesses) Coffee Delivery Service Coffee Subscription 2. Recommended Strategy for EACH KSI Threats 3ompetition With Budget Friendly coffee Technology Independent coffee houses strength take advantage of opportunities Taste take advantage of Coffee Subscription. Brand take advantage of Partners International. Suppy take advantage of Coffee subscrtiption. strengths to counter threats Taste counters Competition Brand / Technology counters Independent coffee houses Opportunities To counter weakness Partners counter partners treatment Coffee Delivery counters High price Customer Change counters coffee subscriptions Dealing with Threats and Weakness together Weakness: Partners Treatment, high price, customer change. Threats: Competition with budget friendly coffee, technology, independent coffee houses