Question: Company: Whitbread Plc SEGMENTATION Develop 3 different segments using multi-dimensional segmentation (behavioural, demographic, geographic and psychographic dimensions and applicable criteria). Give each of the segments

Company: Whitbread Plc

SEGMENTATION

Develop 3 different segments using multi-dimensional segmentation (behavioural, demographic, geographic and psychographic dimensions and applicable criteria).

Give each of the segments a unique name that describes who they are.

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