Question: Compare and contrast four different retail types. What category would you put Wal-Mart in? How does Wal-Mart engage with customers through segmentation, targeting, differentiation, and

Compare and contrast four different retail types. What category would you put Wal-Mart in? How does Wal-Mart engage with customers through segmentation, targeting, differentiation, and positioning? Please provide your opinion on Wal-Mart's efforts in omni-channel commerce. Comment on Wal-Mart's ability to offer a smooth shopping experience on their website. How should Wal-Mart react to emerging retailing trends? Is there any particular trend or development that Wal-Mart should be aware of, and why?

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