Question: Compare and contrast the consumer buyer decision making process with the business (organizational) decision making process. List two ways they are different. List two

Compare and contrast the consumer buyer decision making process with the business (organizational) decision making process. List two ways they are different. List two ways they are similar. Which group is harder to market to and why? Respond to at least to other posts. Your responses must be meaningful and add value to the conversation.

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Differences The first difference is in organisation buying there are people involved There might be wide range of influences in the decision making process whereas in the consumer buying behaviour the... View full answer

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