Question: Compare and contrast the differences between horizontal and vertical integration. Is one better than the other? Please explain. Companies will sometimes use offensive and/or defensive

  1. Compare and contrast the differences between horizontal and vertical integration. Is one better than the other? Please explain.

  1. Companies will sometimes use offensive and/or defensive strategies to improve market position. Please explain the difference between these two strategies.

  1. What is the problem with utilizing the SWOT analysis and how can this weakness be overcome?

  1. What types of tools are utilized to evaluate if a companys current strategy is working?

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