Compare and contrast the digital business model of Airbnb with the models of two of its competitors.
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Question:
- Compare and contrast the digital business model of Airbnb with the models of two of its competitors.
- Include brief descriptions of the business models of each as well as their benefits and drawbacks.
- Identify the business problem of the selected company.
- Articulate its relationship to the company's current digital business model and provide details about how the company's needs are not addressed by the business's current digital business model.
- Provide recommendations for a new digital business model or modifications to the existing business model. Your recommendations will address the business problem.
- Include specifics about how your recommendations will use marketing principles. How will they improve the company's position against competitors and resolve its business problem?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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