Compare and contrast the Four P$\text{'}$s Approach $($product$,$ promotion, place, price$)$ to marketing to the value approach $($creating$,$ communicating, delivering, and exchanging value$).$ Why would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach? $($See PDF course book beginning on page $11,$ Defining Marketing$)$