In a conjoint analysis of pizza with 3 attributes and 2 levels each- Crust (thick, thin), sauce

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In a conjoint analysis of pizza with 3 attributes and 2 levels each- Crust (thick, thin), sauce (tomato, barbecue) and meat (chicken, pepperoni), regression estimates of preference data are as follows.

Preference (Y) = 1 + 2.25 D(Thin) - 1.2 D(Barbecue) + 0.8 D(pepperoni)

Calculate the utility of a thin crust pepperoni pizza with tomato sauce.

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Practical financial management

ISBN: 978-0324422634

5th Edition

Authors: William r. Lasher

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Posted Date: Nov 17, 2022 04:40 AM

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In a conjoint analysis of pizza with 3 attributes and 2 levels each- Crust (thick, thin), sauce

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Given is the regression equation Preference Y 1 225 D Thin 1... View the full answer

Practical financial management

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