Compare JC Penny to the retail companies Walmart and Macy's and respond to the following questions Create a 4x3 spreadsheet use headings: company, core competency, target market, basis for customer value. create your own rating system Create a Generic Strategy Diagram (see figure 4.1) for the 3 company retail stores. Label the diagram and axis Properly place each retail store within a diagram box. Pick 2 of the Porter Five Forces that best explain the most important problems JC Penney faces. Briefly explain why