Compare the acquisition of Pfizer over Medivation company, with acquisition of Novartis over The Medicines Company? Is
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Question:
Is the role of acquisitions (size and type) similar for Novartis and Pfizer?
Do Novartis rely more on internal growth?
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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