Compare the business models for Apple and Samsung using Table 3.8. Make sure to identify how they are different. How do you see their business models evolving over the next five years?

Table 3.8 elements of a business model;

customer selection; who is the customer? is our offering relevant to this customer?

value proposition; what are the unique benefits?

differentiation and control; how do we protect our cash flow and relationship? do we have a sustainable competitive advantage?

scope of product and activities; what is the scope of our product activities? what activities do we do?

organizational design; what is the organizational architecture of the firm?

value capture for profit; how does the firm capture some of the total value for profit? how does the firm protect this profitability?

value for talent; why will good people choose to work here? how will we leverage their talent?

Discuss at least THREE of the following for both Apple and Samsung. Write a minimum of 300 words.

• Value Proposition
• Organizational Design
• Customer Selection
• Scope of product and activities
• Value capture for profit