Compared to achieving a brahd reeall objective, achieving a persuaston offective typically requfres more cognitive processing on the part of the consumet.

True

False

Question $23$

$1$ pts

Image ads tend to generate more consumer counterarguments when compared to other types of ads.

True

False

Question $24$

$1$ pts

Comparison ads are rarely seen outside the United States due to cultural customs or legal restrictions of othemations,

True

Palse