Question: Compatibility as an innovation diffusion factor refers to: a . The degree to which an innovation is perceived as being superior to the idea it

Compatibility as an innovation diffusion factor refers to:
a.
The degree to which an innovation is perceived as being superior to the idea it
supersedes.
b.
The degree to which an innovation is perceived as being difficult to understand and/or to
c.
The degree to which an innovation is perceived as being consistent with the existing
values, past experiences, and needs of potential adopters.
d.
The degree that an innovation is perceived as being voluntary or an act of free will

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