COMPETITION $(10$ marks $1$ page to $1\mathrm{.}5$ pages$)$

$$ Competition $-$ Who are the current players in the market for the contactless payment system for public transport? What are their strengths

and weaknesses? Mention $3$ competitors minimum $/4$ strengths and weaknesses. $(6$

marks$)$

$$ Competitive Advantage $-$ Why should customers buy from you and not your

competitors? $(4$ marks$)$