Question: Competitive Advantage: Basic Concepts Keith Golding has decided to purchase a personal computer. He has narrowed his choices to two: have the same processing speed,

Competitive Advantage: Basic Concepts

Keith Golding has decided to purchase a personal computer. He has narrowed his choices to two: have the same processing speed, hard disk capacity, RAM, graphics card memory, and basic softw from companies with good reputations. The selling price for each is identical. After some review, operating and maintaining Brand A over a three

-

year period is estimated to be $

200 .

For Brand B

,

cost is $

600 .

The sales agent for Brand A emphasized the lower operating and maintenance cost. any other PC brand. The sales agent for Brand B

,

however, emphasized the service reputation of the with a copy of an article appearing in a PC magazine that rated service performance of various PC b number one. Based on all the information, Keith decided to buy Brand B

.

Required:

What is the total product purchased by Keith?

Is the Brand A company pursuing a cost leadership or differentiation strategy?

The Brand B company?

Competitive Advantage: Basic Concepts Keith Golding has decided to purchase a

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