Question: Competitive advantage is . . Question 3 Answer a . the set of unique features of a company and its products that are perceived by
Competitive advantage is
Question Answer
a
the set of unique features of a company and its products that are perceived by the target market as significant and superior to the competition
b
a strategy of increasing sales by introducing new products into new markets
c
curves that show costs declining at a predictable rate as experience with a product increases
d
the collection and interpretation of information about forces, events, and relationships in the external environment that may affect the future of the organization or the implementation of the marketing plan
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