Competitive Analysis (5 marks) In this section, you need to demonstrate that you have an in-depth understanding of the competitive environment in which your business operates. The detail presented is critical. You cannot simply acknowledge a competitor. You must demonstrate strategic knowledge of your competitors' actions (i.e. one way to do that is to research their Web site thoroughly). You should identify your ONE competitor and address questions like: Does the site provide detailed product information? Is there anything unique about their Web site? Are the payment & shipping options properly explained? Does the site allow visitors to provide feedback? Does the site pass the usability test? Is the site visually appealing and easy to navigate? The list above is some of the al lesions that you must address in this section. It is very important to conduct a critical evaluation of a competitor's Web site but, but you must select a realistic competitor. Please Note: Do not select a business that has been operating for more than 15 years or so, look for those that have not been in business for more than 10 years (i.e. definitely not "Amazon") At the end of this section, the audience should be convinced that this e-commerce Business plan will provide your business with a sustainable competitive advantage that will lead to success. : Online clothing