Competitive Analysis/competitive landscape research was introduced this semester as an important quadrant of export market research. Using
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Question:
Competitive Analysis/competitive landscape research was introduced this semester as an important quadrant of export market research. Using two case studies that we discussed only in class, illustrate how companies assessed their competition and market opportunities when launching in a new market. What did these companies do correct in this research?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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