Competitive differentiation, segmentation and

Positioning

$$ Strategy for Differentiation

$$ Staying above Market Clutter $$ Turning negatives into positives and the

importance of staying adaptable $$ Positioning role in Marketing strategy

$$ The importance of hiring and retaining

committed engaged, purpose$-$driven

employees. $$ Competitive positioning and repositioning

Brands with a cause$-$the importance of

philanthropy and corporate social

responsibility

$$ Positioning role in Marketing strategy

$$ Analyze and critically

evaluate the process

$$ Competitive positioning and repositioning