Question: COMPETITIVE GRID ANALYSIS - A competitive grid analysis is a tactical tool to evaluate the product and service facilities, and location. An ideal hotel Compset

COMPETITIVE GRID ANALYSIS - A competitive grid analysis is a tactical tool to evaluate

the product and service facilities, and location.

An ideal hotel Compset consists of a minimum of 5 hotels.

1. Please choose FIVE (5) hotels of your choice and create your own competitive set -

comparison between the hotels. Make sure you choose hotels that are similar within

their market.

  • By service scale/quality
  • By geographical location and accessibility
  • By event organizing capacity
  • Average price per room
  • By total number of rooms to welcome large groups
  • By leisure facilities (swimming pool, spa, gym, etc.)
  • Parking and parking price
  • Food and Beverage, restaurant, pubs,
  • Star rating - how many starts each hotel is 1, 2, 3, 4, 5
  • Reviews Score ( please use at least 3 sites as a comparison )
  • Other information that is relevant any sets one hotel apart from the other

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