Competitive Profile Matrix (CPM) ¢* The Competitive Profile Matrix (CPM) identifies a firm’s major competitors and its Particular strengths and weaknesses in relation to a sample firm’s strategic position. 

¢ The weights and total weighted scores in both a CPM and an EFE have the same meaning. However, critical success factors in a CPM include both internal and
external issues; therefore, the ratings refer to strengths and weaknesses, where 4 = major strength, 3 = minor strength, 2 = minor weakness, and 1 = major weakness. The critical success factors in a CPM are not grouped into opportunities and threats as they are in an EFE. In a CPM, the ratings and total weighted scores for rival firms can be compared to the sample firm. This comparative analysis provides important internal strategic information.

CPM Example:

Note: (1) The ratings values are as follows: | = major weakness, 2 = minor weakness, 3 = minor strength, 4 = major strength. (2) As indicated by the total weighted score of 2.50, Competitor 2 is the weakest. (3) Only eight critical success factors are included for simplicity; this is too few in actuality.

Sir S.M Riaz Ul Haque

EFE MATRIX EXERCISE:

Assurance of Learning Exercise 3C

Developing an EFE Matrix for My University

Purpose

More colleges and universities are embarking on the strategic management process. Institutions are consciously and systematically identifying and evaluating external opportunities and threats facing higher education in your state, the nation, and the world.

Instructions

Step | Join with two other individuals in class and jointly prepare an EFE Matrix for your institution.

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Company 1 Weight Rating Score Company 2 Rating Score Company 3 Rating Score Critical Success Factors Advertising Product Quality Price Competitiveness Management Financial Position Customer Loyalty Global Expansion Market Share 0.20 0.20 4 0.80 0.60 0.10 4 0.40 3 0.30 0.20 0.10 3 0.30 2 0.20 0.40 0.10 0.15 4 0.40 2 0.20 0.30 4 0.60 2 0.30 0.45 0.10 4 0.40 3 0.30 0.20 0.20 0.20 0.05 4 0.80 0.40 0.05 4 0.20 0.15 Total 1.00 3.15 2.50 2.70 3242 322 3 Company 1 Weight Rating Score Company 2 Rating Score Company 3 Rating Score Critical Success Factors Advertising Product Quality Price Competitiveness Management Financial Position Customer Loyalty Global Expansion Market Share 0.20 0.20 4 0.80 0.60 0.10 4 0.40 3 0.30 0.20 0.10 3 0.30 2 0.20 0.40 0.10 0.15 4 0.40 2 0.20 0.30 4 0.60 2 0.30 0.45 0.10 4 0.40 3 0.30 0.20 0.20 0.20 0.05 4 0.80 0.40 0.05 4 0.20 0.15 Total 1.00 3.15 2.50 2.70 3242 322 3