COMPETITIVENESS

There are three main Banks in the region N. Evaluate the competitiveness of banking services from the perspective of the consumer, who wants to make an informed decision about taking a consumer credit (he needs 50 thousand. UAH, he plans to return them during 3 - 5 years). To evaluate the the competitiveness of banking services use the parametric method, and the following input data:

	Parameters / Indicators	Bank 1	Bank 2	Bank 3
1	2	3	4	5
1	Percent rate,%	17	18	20
2	Crediting terms, years	up to 5	up to 7	up to 6
3	Min amount of credit, UAH	10 000	50 000	90 000
4	Max amount of credit, UAH	50 000	150 000	700 000
5	Reliability of banking reputation, in points using a 5-point scale	4,2	4,7	4,5
6	The speed and efficiency of services in banks, in points using a 5-point scale	4,5	4,5	5

Will the decision the consumer change, if each of the banks had the same excellent reputation in the market of banking services?

Will it change consumer's decision if he need to get a credit in the amount of 100 thousand. UAH?