Competitor Data Collection Plan ( English for All (E.F.A) is the topic)

Completion of this document LOGICALLY (according to the nature of the business) awards the group

Price
Benefits/Features
Size/profitability
Market strategy

Once youve identified your major competitors, use the Competitive Analysis Worksheet on the next page to compare your business to theirs.

Competitive Analysis Worksheet

For each factor listed in the first column, assess whether you think its a strength or a weakness (S or W) for your business and for your competitors. Then rank how important each factor is to your target customer on a scale of 1 to 5 (1 = very important; 5 = not very important). Use this information to explain your competitive advantages and disadvantages. When you RANK the importance to your customer, you need to conduct INTERVIEWS with your customers ASK them how they rank these items?

FACTOR	Me	Competitor A	Competitor B	Competitor C	Importance to Customer
Products
Price
Quality
Selection
Service
Reliability
Stability
Expertise
Company Reputation
Location
Appearance
Sales Method
Credit Policies
Advertising
Image