Question: Competitors do, and how can you learn from that and/or differentiate? catalog companies? 3. Price What is the value of the product or service to

Competitors do, and how can you learn from that and/or differentiate? catalog companies? 3. Price What is the value of the product or service to the buyer? Are there established price points for products or services in this area? Is the customer price sensitive? Will a small decrease in price gain you extra market share? Or will a small increase be indiscernible, and so gain you extra profit margin? What discounts should be offered to trade customers, or to other specific segments of your market? How will your price compare with your competitors

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