Compile a marketing plan SMEG.

$1.$ Executive Summary $(5$ marks$)$

$2.$ Identifying Market Segments and Target Customers $(5$ marks$)$

$3.$ Crafting a Customer Value Proposition and Positioning $(5$ marks$)$

$4.$ Conducting Marketing Research $(5$ marks$)$

$5.$ Designing and Managing the Product or Service $(5$ marks$)$

$6.$ Building a Strong Brand $(5$ marks$)$

$7.$ Managing Pricing and Sales Promotions $(5$ marks$)$

$8.$ Managing Marketing Communications $(5$ marks$)$

$9.$ Designing an Integrated Marketing Campaign in the Digital Age $(15$ marks$)$

$10.$ Distribution Channels $(5$ marks$)$

$11.$ Managing Retailing $(5$ marks$)$

$12.$ Driving Growth in Competitive Markets $(5$ marks$)$

$13.$ Developing New Market Offerings $(5$ marks$)$

$14.$ Building Customer Loyalty $(5$ marks$)$

$15.$ Tapping into Global Markets $(5$ marks$)$

$16.$ Socially Responsible Marketing $(5$ marks$)$

$17.$ Conclusion $(5$ marks$)$

$18.$ Referencing