Complete a Competitive Profile Matrix (CPM), use at least 12 factors and three (3) competitors, including your company (Walmart + Target and Costco). Provide analytical comments on matrix results, and four (4) factors, and cite sources in the APA format. Please submit CPM in excel.

\begin{tabular}{|c|r|c|c|c|c|c|c|} \hline CriticalSuccessFactors & Weight & Rating & WeightedScore & Rating & WeightedScore & Rating & WeightedScore \\ \hline Advertising & 0.15 & & & & & & \\ \hline Product Quality & 0.20 & & & & & & \\ \hline Price & 0.15 & & & & & & \\ \hline Competitiveness & 0.10 & & & & & & \\ \hline Management & 0.05 & & & & & & \\ \hline Financial & & & & & & & \\ Position & 0.05 & & & & & & \\ \hline Market Position & 0.05 & & & & & & \\ \hline Customer Service & 0.05 & & & & & & \\ \hline Customer Loyalty & 0.03 & & & & & & \\ \hline Global Position & 0.05 & & & & & & \\ \hline Expansion Rate & 0.02 & & & & & & \\ \hline Market Share & 0.10 & & & & & & \\ \hline Sum & 1.00 & & & & & & \\ \hline \end{tabular}