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Action

Decision

Conner asks its marketing team to consider ways to get back market share

from its newest competitor, Swiffer.

Conner calculates market share after introducing its newest product.

Conner compares costs it actually incurred with costs it expected to incur for

the production of the new product.

Conner's design team proposes a new product to compete directly with the

Swiffer.

Conner estimates the costs it will incur to sell $30,000$ units of the new product

in the first quarter of the next fiscal year.

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