Complete and submit the following assignments below. Answer in complete sentences and do not copy from the textbook or any outside sources.

1.Review and complete Channel Issues #1 Wrigley from the chapter.

2.How does the Census of Wholesale Trade classify wholesale intermediaries?

3.Contrary to some, wholesalers have not died out. What has happened to wholesalers in recent years to current?

Discussion Question #1 Wrigley is the world's leading manufacturer of chewing gum, producing literally millions of packages of gum every day. It is a large, financially strong company whose manufacturing technology for producing gum is state-of-the-art. It sells its products to millions of gum-chewing consumers all over the United States and many other countries around the world. Still, Wrigley has never attempted to sell its chewing gum directly to consumers, but instead uses a wide variety of intermediaries at the wholesale and retail levels. Why do you suppose Wrigley has chosen to use intermediaries rather than sell direct to consumers? Explain the underlying economics of the company's policy