Complete both #$01/$A and #$01/$B for this assignment:

#$01/$A

Describe the role that marketing plays in business; then, identify each of the marketing $4$ P$\text{'}$s and explain how you would apply the $4$ P$\text{'}$s marketing concept to a hospitality, travel or tourism business. $[$CO$1/$ MO$102/$ M$01-03]($Chapter #$01,$ Video: Role of Marketing in the Organization; Video: Top Hospitality Trends in $2023$ & Video: A New Look at the $4$ P$\text{'}$s of Marketing$)$

#$01/$B

Describe four differences $($characteristics$)$ affecting the marketing of a hospitality, travel or tourism service versus marketing a manufactured good; then, explain how you would apply those differences in marketing a specific hospitality, travel or tourism business with which you're familiar. Clearly indicate the name of the business you are referencing in the application. $[$CO$2/$ M$02-02]($Chapter #$02,$ Video: The Difference Between Goods and Services, & Video: Service Isn't the Same as Hospitality$)$