Complete each statement with the best word$($s$)$ from the Ward Bank. There are extra words in the below Word Bank, so it is not necessary to use every word. All questions are worth one mark. unless other wise indicated.

Word Bank: benefit, goals, first or second, bullet list, body copy, content, channel, testimonial, head line, test, profiles, products, click, track changes, demographics

$1.$ When editing a piece of digital content. the first edit should focus on $().$

$2.$ In most web content, it is best to write in the $()$ person.

$3.$ When editing in MS Word. editors can see both original and edited content when they use the $()$ feature.

$4.$ Good images help the reader imagine themselves in a situation In which they $()$

from a product.

$5.$ Most top digital marketers draft many versions of headlines before choosing the top two or three to $().$

$6.$ Digital marketing images should connect with the buyer, so images of products alone are less effective than images of people using $().$

$7.$ Good content compels the reader to $()$ the CTA.

$8.$ The $()$ is the main message in digital marketing content and outlines the details of the benefits of a product, service, or brand.

$9.$ The following are all examples of customer $().$

$-$ find store hours and location

$-$ view a how$-$to$-$video

$-$ get customer support for a faulty product

$-$ read reviews

$10.$ Good content catches the reader's attention with a $()$ that draws them to the

next piece of the content.